In the later 1970s and all or part of the 1980s I recall a heat-and-eat sandwich available at convenience stores, truck stops and other places where a refrigerated case offered various sandwich-types and a heating device on the counter allowing the heating of the vittle(s).
One of the more common names for the particular sandwich I remember was “Longhorn.”
Another name may have been “Wrangler.”
I do not remember the manufacturer but I believe that varied from area to area.
Across the USA the sandwiches’ name varied though I did see Longhorn more than any other name.
The sandwich was a roll-type hunk of bread longer than it was wide. Same with the meat that had that school-cafeteria-like soybean extender-like taste that I actually enjoyed unlike other folks I knew.
Atop the meat was a brown gravy-like sauce that was thick in consistency and applied sparingly but the sandwich was still messy when eaten.
No barbecue flavor…. just a scrumptious brown gravy taste.
I recall the Longhorn / Wrangler did have some mayonnaise applied to the roll that added to the taste in a positive way.
That’s it. Nothing all-that-special but the sandwich was everywhere and conveyed a taste and texture I haven’t found in any other heat-and-eat, microwavable or fast-food sandwich.
Sometime in the mid-1980s or so I noticed that the Longhorn / Wrangler was no longer available. I kept my eyes open but none of the typical places had that sandwich anymore.
I went long-haul trucking a second time so was able to again roam a large area but, nope, no Longhorn nor any of the other same/very similar sandwiches from a different source with a different name.
Performing an extensive Web search, including an image search but nary ANY mention of the Longhorn or a similar sandwich.
Am I the only person within the USA that savored that delectable delight?
As with most convenience store foods the Longhorn was rather high-priced but I cherished the taste and saved it as a special treat due to the price.
If there was only a source for the same sandwich I would order a case or more and have it shipped or go pick it up at the distributor, whatever.
But, maybe the Longhorn is history?
Are my hopes, dreams and desires to be dashed upon the rocks of despair?
The Old Coot is wondering if anyone hereabouts recalls that culinary delight known as the Longhorn and perhaps knows of a Web site where I can, at the least, obtain a pic of my old friend or perhaps even order some!
Or am I doomed to age, wither away. A mere pitiable husk of my former self.Doomed to never again clamp my jaws upon that delectable morsel?
Tireless searching for that small nugget of information.
Posting endlessly at message boards across the Web.
Reading others’ message board posting where folks discuss the past.
Finally, a glimmer, a speck of a mention of a long-gone firm that sold heat-and-eat sandwiches long ago, some using a non-microwave infrared oven to heat the sandwich.
A name was mentioned; Stewart Sandwiches.
Sadly, I am unable to find any specific mention or picture of a Stewart Wrangler or Longhorn sandwich but the Stewart name sounds familiar.
Perhaps with the increasing use of microwave ovens in convenience stores the Longhorn/Wrangler type/style sandwiches did not heat properly in microwaves.
That would explain their disappearing; replaced by sandwiches that did heat up properly in a microwave.
Gone forever? Never to reappear?
I have attempted to make my own Wrangler/Longhorn sandwich but my attempts were not successful.
Kind of close but not quite there.
The gravy/sauce has been the toughest part of the plan.
But I will not quit!
And thanks to the creator of the Stewart Sandwiches FaceBook page for answering that nagging question.
There are several pics there worthy of looking at so click on the link above and enjoy the show!!!!
Here is the pic that told me the name of the YUMMY goodness I enjoyed so much but, as mentioned earlier in this entry… simply disappeared. Never to be savored again.
On the left with a price of….. forty-five-cents!!!! Oh my!!! Oh Longhorn, oh how I miss thee. And how I miss how much further my wages went back in those long-ago days.
Here is a pic from a site selling old advertising… attic PAPER
The item is already sold and I fear the pic may be removed so here is a copy:
I have no doubt the fellow is staring at the gal’s sandwich, not the babe. If he wasn’t such a gentleman I just know he would grab the gal’s Stewart sandwich and wolf it down. Well, maybe he did after the picture was taken. And I would not blame him for doing so.
And the saga continues…………
Sent via a commenter below we now have a nifty video telling us how to make a Longhorn-like sandwich. I have not tried the recipe yet but will do so in the future. A “Thanks” to our distinguished commenter for offering what may be a last chance to savor the wonderful goodness of a yummy delight from the past whose memory has followed us decades into the future.
*****UPDATE 25 August 2017*****
McDonalds may have tried to emulate the yumminess of the Longhorn. The source at the link below says:
The McDonalds Chopped Beefsteak Sandwich consisted of a long hamburger on an oblong bun, covered in onions and sauce. Sadly, it never went past the phase of “test product”, despite a commercial campaign for it. Now I can’t be certain, but I am pretty sure that chopped beefsteak is just a hamburger. At least that is what it looks like in the commercial.
If so, it is a brilliant move on McDonald’s part to add a more evocative name and reshape their most common menu item and resell it as something else.
Follow the link for more information, pictures and a video:
Little information at YouTube about the sandwich but it looks tasty:
The comments section is interesting. The folks declare the item was actually sold and it appears it was popular due to its good taste.
That starting comment at the message board linked-to above was followed by a bevy of agreeing opinions.
I do not recall this item but when I did grab a fast-food joint item in those long-ago days I tended to go for the big burgers Burger King and Jack-in-the-Box sold.
Here’s another TV ad for a sandwich McDonalds may need to bring back to boost sagging sales.
Another edible lost to the past with only memories to remind the eater of the delight they once had. I can only guess using visuals and my memory of the ultra-tasty Longhorn delight I remember well and it saddens me I will never perform a side-by-side comparison of the two. However, I betcha’ that there was at least some similarity between the two.
Should we start a write-in campaign demanding that McDonalds bring back the chopped beefsteak sandwich?
Damn right!!! Use the link below to tell McDonalds we want the chopped beefsteak sandwich on the menu!!!
What is this about?
Choose one of the following:*
I selected the “menu items and nutrition” option. Maybe we will get a reasonable or better facsimile of the awesome Longhorn sandwich back in our paws again!!!